The Power of a Personal Brand

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More than 50% of employers won’t hire potential candidates without some sort of online presence, and additional research tells us that over 70 % of consumers do business with a company or freelancer because of their strong brand. While this trend is not as strong in the human services sector, being able to use your personal brand as evidence of your values and experience is becoming increasingly important, the way in how we position ourselves at work and in the marketplace. This 90 minute session is the fourth session in the series How to Be an Engaged and Enthusiastic Employee and comes with pre-work, a workbook to use as we travel through the session, and post-work in the form of reflective questions for participants to answer.

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